What is the point of having a website nobody knows about? How can 100,000 daily visitors provide no new business? Because they are the wrong visitors. With effective web marketing strategies such as Search Engine Optimization, Pay-Per-Click management, social media and email campaigns, more traffic that is highly targeted will end up at your website.
With thousands of e-commerce solutions, it can be overwhelming to figure out which one is right for you. We have experience in building all sorts of e-commerce websites selling a single product to tens of thousands of products. Our experience can help guide you to the best fit for your goals.
There are many factors that go into a successful e-commerce website:
Not every e-commerce store is the same either – customers in each industry may be looking for different things. With our experience in building successful e-commerce websites for our clients, combined with our web marketing experience, we can help you achieve success selling online. It also helps that we run our own e-commerce store which gives us first hand experience in the battle grounds of e-commerce.
SEO at it’s root is quite simple: Build a website that the search engines will think is relevant and important for the keyword phrases being searched. However, that task can be difficult and time consuming to achieve. We accomplish this by generating new, relevant content on your website so the search engines see it as relevant to the keyword phrases while also building links to the website so it appears as a real authority on the subject.
New or old, we can help optimize your site for the search engines by creating efficient code, effective content writing and quality link building. By targeting local traffic, we can bring in users that are highly targeted for your product or service. The end goal is to rank highly in the natural search results of the major search engines for specific keywords.
Social media marketing is using Facebook, Twitter and other social networks to connect with your audiences. It is a great way to stay connected and put a more personal face to your business than just a website. By maintaining an active social media presence, you are able to keep your business in front of your customers and keep them coming back more frequently than ever before. We can help you understand how to maintain an effective social media campaign yourself or even manage it for you.
If you collect a list of past customers or potential customers, sending out effective emails to bring in repeat business can be very effective. We can help custom design, build and send out emails to large numbers of users to increase traffic, and thus revenue or leads, to your business website.